Drawing from my past experience with Annie and her company, I felt confident that I could take Four Fragrances to market with wild success, especially with some disposable time on my hands and more expertise under my belt. Partnering with one of my personal heroes and the values of their brand made a lot of sense to me. It felt like a spiritual awakening, almost as if it was meant to mark the end of an era and the beginning of a new chapter. As I closed in on a buyer for our company, I saw an opportunity to start exploring a career change and potentially build Four Fragrances into the next great brand for my future. Little did I know how wrong I was.