As a seasoned freelancer in the realm of advertising, I have witnessed firsthand the intricate inner workings of the industry. However, there is a secret I have been harboring, a clandestine story that has left me uneasy and questioning the very nature of my profession. Brace yourself as I peel back the layers of this conspiracy, sharing my personal experience working on a covert project that involved embedding subliminal messages within a commercial for a beverage company, “Fizzola” for release in Romania (and I presume other countries).